Our partnerships represent who we are.

 At FEATURE, collaboration is part of our DNA. Every partnership we activate reflects our roots, values, and the culture we help shape. From co-creating the G-SHOCK '24HRS in Las Vegas' watch to curating experiences with Nike during Super Bowl Weekend, our projects are designed to push boundaries and build community. Whether it's a limited-edition drop or an immersive activation, each partnership is carefully curated to tell a story that feels authentic to us.

FEATURE x G-SHOCK '24HRS in Las Vegas'

Our second collaboration with G-SHOCK launched the ‘24HRS in Las Vegas’ watch—an homage to the energy of our home city. The collaboration drew from iconic Vegas visuals, including roulette-inspired details and interchangeable resin bands. Finished with FEATURE branding throughout, this release captured the spirit of a city that never sleeps.

Read more about this collaboration here.

FEATURE x NFL Origins

In celebration of the first Super Bowl hosted in Las Vegas, we teamed up with NFL Origins for an exclusive capsule rooted in Vegas pride. The collection highlights our Battle Born state with locally inspired graphics. A tribute to both our hometown and the game, each piece reflected the energy of football and Las Vegas culture.

Read more about this collaboration here. 

PUMA x FEATURE ComplexCon Capsule

Originally released at ComplexCon, the PUMA x FEATURE capsule drew inspiration from Nevada’s rich landscapes and iconic history. The Extos ‘Vintage Vegas’ nods to the city’s golden era with earth tones and neon accents, while the GV Special ‘Lonely Road’ mirrors the quiet strength of Route 50. Two styles rooted in the spirit of the Silver State.

Read more about this collaboration here. 

ASICS Gel-Kinetic Fluent Early Release

FEATURE offered early access to the ASICS Gel-Kinetic Fluent—a modern evolution of early 2010s running silhouettes. Fusing heritage design with forward-thinking tech, this release blends performance, comfort, and sustainability. Two exclusive colorways dropped at FEATURE a month ahead of the global launch.

Read more about this partnership here.