We're expanding our headwear lineup with a bold new silhouette rooted in Americana design. Introducing the FEATURE Cowboy Trucker—a fresh interpretation of Western flair, built for modern wear. This new design merges vintage trucker construction with our signature graphic style, delivering a unique look that’s equal parts nostalgic and contemporary.

Inspired by classic cowboy iconography, the Cowboy Trucker stands out with a foam-structured front panel embroidered with custom Western-style artwork. A lasso-like swirl wraps around a cowboy figure, paired with the signature FEATURE script logo—a design that captures movement, attitude, and heritage all in one. The hat also includes FEATURE embroidery at the back, rounding out the details with subtle branding.

The Cowboy Trucker launches in three distinct colorways, each offering a different vibe while staying true to the Western aesthetic: Black/White, Black/Orange, and Camo. Whether you’re dressing it up with a layered look or keeping it simple with jeans and a tee, each colorway delivers a sharp finishing touch that reflects both style and personality.

Built with comfort and durability in mind, the FEATURE Cowboy Trucker uses a 100% polyester construction that’s both lightweight and breathable. The hat features a curved brim that offers a laid-back profile, while mesh quarter panels ensure consistent airflow, making it ideal for long days in the sun or casual wear around town. A snapback closure ensures a custom, adjustable fit.

The FEATURE Cowboy Trucker Hat brings a fresh energy to any look. Its blend of heritage graphics and functional construction makes it a standout addition to our ongoing headwear collection.

All three colorways are now available in-store and online—click here to shop, and explore our full trucker collection below.