At FEATURE, 702 Day hits a little different. It's more than just a date on the calendar—it’s a celebration of the city we call home. From our first storefront to our community events, Las Vegas has always been at the heart of everything we do. This year, we’re marking the day with an exclusive update to one of our most recognizable pieces: the FEATURE ‘LV’ Bones Hat.

The ‘LV’ Bones Hat has long been a staple for locals and visitors alike. Known for its bones-style lettering and classic ’47 Hitch snapback silhouette, it’s been a go-to for anyone looking to rep Vegas with understated style. For 702 Day, we’re introducing something new. Both colorways in this release feature exclusive '702 Day' embroidery stitched along the side panel—a detail created just for this drop. It’s a small nod that carries a lot of hometown pride.

This drop debuts two new colorways—Natural/Moss and Natural/Navy—offering a fresh take on a familiar favorite. Each features a natural-colored crown with contrasting brim and stitching, keeping the look clean but distinct. The tonal approach keeps it versatile, while the updated embroidery gives it a collectible feel. Whether you’re pairing it with laid-back summer fits or adding it to your growing collection of FEATURE exclusives, this release is made to wear on 702 Day and beyond.

Like every FEATURE project, this drop is a product of community energy. From the design process to the final stitch, every detail was created with our city in mind. The ‘LV’ Bones Hat: 702 Day edition is a simple way to carry a piece of Vegas with you, wherever you go.

Limited to only 50 units in each colorway, shop the 702 Day 'LV' Bones Hats at our Vegas retail locations and online.

FEATURE x '47 Brand ‘LV’ Bones Two Tone - Natural/Moss

FEATURE x '47 Brand ‘LV’ Bones Two Tone - Natural/Navy