Our ongoing partnership with New Era continues with new colorways of the FEATURE x New Era 9FIFTY, each one built around our Old English ‘F’ logo—an emblem that’s become a familiar marker within our community.

These new iterations keep everything people love about the silhouette: the curved A-frame shape, the pinched crown that gives it structure, and the pre-curved brim that lands with a clean, intentional look. It’s a shape that feels modern without losing the classic design New Era is known for. The adjustable snapback closure keeps the fit easy, whether it’s part of your daily rotation or something you grab on your way out the door.

Each colorway was selected to feel versatile but still distinctive. Whether you’re leaning into something understated or looking for a washed-in statement, the Old English ‘F’ embroidery anchors every style with the same sharp detail.

The FEATURE x New Era 9FIFTY Snapbacks are available now—exclusive to FEATURE and designed to slot naturally into any collection. Explore the latest colorways and find the one that speaks to your style.