Ray-Ban continues to evolve its legacy with the debut of the Next Generation Collection, a bold collaboration guided by the creative direction of A$AP Rocky. Known for his influence across fashion, music, and design, Rocky reimagines Ray-Ban’s signature craftsmanship through a futuristic lens—introducing silhouettes that are confident, unconventional, and visually transformative.

With sharp lines, sculptural shapes, and striking proportions, this collection is a clear departure from the familiar. It’s a glimpse into what’s next—eyewear designed for those who move with intention and see the world differently.

Ultra Wrap 001

The Ultra Wrap 001 is the purest expression of the Next Generation Collection. Featuring a fluid, full-shield silhouette that contours the face, this mask-style design offers a seamless blend of innovation and precision. The frame’s wraparound structure creates a continuous form, offering both high visual impact and a tailored fit.

Available in three distinct colorways, the 001 offers a range of looks while retaining the collection’s signature edge.

Ultra Wrap 002

The Ultra Wrap 002 builds on the bold identity of the collection with a taller shield lens and pronounced block temples that amplify contrast and dimension. The result is a strong, structured silhouette with a directional feel—offering elevated coverage and an unmistakable presence.

Available in two colorways, this frame brings subtle variation to a design rooted in clarity and confidence.

The Next Generation Collection marks a new era not just for Ray-Ban, but for eyewear design as a whole. Under A$AP Rocky’s creative direction, the brand explores bold territory—bridging past and future with intention, and reshaping what iconic design can look like today.

The Ray-Ban x A$AP Rocky Next Generation Collection is now available at FEATURE. Whether you gravitate toward the seamless silhouette of the Ultra Wrap 001 or the dimensional structure of the Ultra Wrap 002, each frame offers a visionary take on modern eyewear.

Explore the full collection below.