Diet Starts Monday

Born in 2017 from a desire to disrupt traditional streetwear standards, Diet Starts Monday is a progressive lifestyle brand specializing in all facets of contemporary fashion, graphic art, and street culture. Marked by its famous, irony-tinged name and bold, conceptual aesthetics, the brand has built a highly recognizable presence anchored in the power of starting today. Under its creative design umbrella, Diet Starts Monday is celebrated for its genre-bending collaborations with world-class athletic and heritage brands like PUMA and Under Armour, consistently reimagining the boundaries of premium loungewear and footwear. The brand's ultimate mission is to shape a better future together by expanding the limits of human possibilities. By bridging the gap between high-concept storytelling and accessible style, it champions the idea that fashion goes past the wardrobe by completely integrating into our daily subcultures and lifestyle.