2026 marks a major milestone for FEATURE as we celebrate 15 years. As part of the anniversary, we’ll be sharing the stories, moments, and perspectives that helped shape the brand into what it is today. To begin the series, Ajay reflects on the inception of FEATURE and the foundation that started it all. 2026 marks a major milestone for FEATURE as we celebrate 15 years. As part of the anniversary, we’ll be highlighting different moments, stories, and perspectives that have shaped the brand along the way. To kick things off, Ajay reflects on the inception of FEATURE from his point of view.